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What is Influencer?What do a high-powered Fortune 500 executive, a tribal leader in sub-Saharan Africa, and the founder of a San Francisco-based conglomerate run exclusively by ex-cons have in common? They’ve all learned how to help themselves and others change behavior. In other words, they’re all influencers. The Fortune 500 executive has been able to bring a new product to market in a third the time of her predecessors and thus save a struggling company. The tribal leader has been able to eliminate a deadly disease. The founder of the San Francisco conglomerate has learned how to transform pimps, hookers, thieves, and drug dealers into productive citizens. In short, they’ve all solved problems that have had others stumped for years. That makes them influencers. The truth is we all want to be influencers. Hardly a day passes that we don’t try to influence ourselves or others to do something new and different. We attempt to lose weight and encourage our grown children to save more money. We struggle to take charge of our tempers and do our best to motivate our employees to demonstrate more concern for profitability. We strive to become a relevant voice in our teenage children’s lives and hold an intervention as a means of compelling a friend to kick his drug habits. In short, we continually work on ways to exert influence. It’s what we do. And yet, in spite of the fact that we’re routinely trying to help ourselves and others alter their behavior, few of us can articulate a model of what it takes to do so. It’s time this changes. For the first time, Influencer brings together the breakthrough strategies of modern-day influence masters. However, this is not a book about verbal persuasion or slick negotiation skills. By drawing from the skills of hundreds of successful change agents and combining them with five decades of the best social science research, Influencer creates a coherent and portable model for changing behaviors—a model that nearly anyone can learn and apply. Join us on a journey around the globe and into the lives of gifted change geniuses. Become a powerful influencer yourself by acquiring the skills employed by some of the world’s best influencers. Influencer gives you three powerful strategies to create rapid, dramatic, and permanent change in your personal life, your business, and your world. You’ll learn how to:
Simply put, learn how to solve the problems you care about most—from the simplest to the most persistent, resistant, and profound challenges you can imagine. |
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