Influencer Training™ Program Overview
Influencer Training combines compelling videos and extensive class exercises to give you the skills needed to develop your own influence strategy.
| Day One |
| |
Lesson |
What You Will Learn |
| 8:00 a.m. |
Introduction |
• Learn why influence is one of most power and important capacities you possess.
• Meet Influencers from across the world who have taken on massive change initiatives and have been enormously successful through effective behavior change.
• Learn the Influencer Model—a remarkable model for bringing about rapid and sustainable change. |
| 9:00 a.m. |
Clarify Measurable Results |
• Identify the results you want to achieve—outcomes that are specific and measurable, what you really want, and time bound. |
| |
Break |
| 9:50 a.m. |
Find Vital Behaviors |
• Identify a small number of high-leverage behaviors that, if enacted, will bring about the greatest amount of positive change.
• Identify crucial moments—the moments where enacting the right behavior will have an enormous effect on results.
• Study and utilize examples of positive deviance (instances when some people succeed where most others fail). |
| 12:00 p.m. |
Lunch |
| 1:00 p.m. |
Diagnose Why Change Seems Impossible |
• Learn that persistent problems do not have one root cause, but multiple causes.
• Examine the Six Sources of Influence—important personal, social, and structural factors—to discover the most significant causes of the current problem.
• Completely diagnose the problem in order to prescribe the most effective and comprehensive solution. |
| |
Break |
| 3:35 p.m. |
Workbook Activity |
• Apply the influence strategies to your own needs. |
| 4:30 p.m. |
End of Day One |
| Day Two |
| |
Lesson |
What You Will Learn |
| 8:00 a.m. |
Source 1: Personal Motivation |
• Make seemingly painful and undesirable behaviors painless and enjoyable
• Help others and yourself consciously connect vital behaviors to values through personal and vicarious experiences. |
| 10:20 a.m. |
Source 2: Personal Ability |
• Invest in deliberate practice to significantly enhance personal ability. |
| |
Break |
| 11:20 a.m. |
Source 3: Social Motivation |
• Harness the power of peer pressure in enacting desired behaviors. |
| 12:00 p.m. |
Lunch |
| 1:00 p.m. |
Source 4: Social Ability |
• Use others to enable and empower positive and meaningful behavior change. |
| 1:25 p.m. |
Source 5: Structural Motivation |
• Learn strategies for effectively using incentives—make incentives work for you by supporting, not undermining, desired behaviors. |
| |
Break |
| 2:20 p.m. |
Source 6: Structural Ability |
• Utilize the power of your environment to make desired behaviors inevitable. |
| 3:20 p.m. |
Become an Influencer |
• After examining the Influencer Model, strategize how to put it to work on your challenge. |
| 3:35 p.m. |
Workbook Activity |
• Create a comprehensive influence strategy aimed at helping you and others change undesirable behaviors and enact the positive vital behaviors that bring about meaningful and lasting change. |
| 4:30 p.m. |
End of Day One (Total Classroom Time = 15 hours) |
Participant Materials
- Influencer Participant Toolkit
(152-page manual)
- Influence Challenge Workbook
- Influencer Model card and Six-Source Model card
- A copy of the New York Times bestselling book Influencer: The Power to Change Anything
- Influencer Audio Companion (six-CD audio program for strengthening your understanding and skills)
- A course completion certificate
- Post-training participant Web site: videos, exercises, assessments, additional reading, and more
- A subscription to the Crucial Skills Newsletter, a weekly e-mail newsletter
Trainer Certification
Use our trainer certification program and Trainer Resource Kit to enable your trainers to offer the highest quality in-house training program available today. We also recommend leader-led training (certifying managers) as the most effective approach for helping employees acquire and retain new skills.
